Audience Intelligence · London
Explore your audience signals.
Move before the market does.
Decode what your customers are heading towards before the market does. We connect behavioural signals, search trends and cultural context into one clear picture, with clear recommendations on how to act.
Standard segments and funnels were built for a different era. We develop intelligence frameworks that map to real digital behaviour, fluid, contextual, platform-shaped.
Spot the opportunity before it peaks
Most brands are reacting to signals their audience sent months ago. We connect behavioural signals, search trends, social data and cultural context — and turn them into decisions that move you forward.
Connect signals to decisions
Search behaviour, social trends, platform data, cultural shifts — we build one clear audience picture from all of it, with a recommendation on what to do next.
Know what your audience wants before they tell you
We decode what your people are heading towards. Not what they said in a survey last quarter — what their behaviour signals right now.
Close the say-do gap
What people say and what they do are rarely the same. We work across both — qual context and behavioural signals — so the picture is complete.
Senior attention on every project
Founded and run by Jenny Fernandez — former Head of Research & Insights at TikTok, Head of Consumer Research & Data Insights EMEA at Google.
Three ways to work together
All engagements are project-based with a defined scope and fee. A free 60-minute discovery call precedes every proposal.
Intelligence
See the full audience picture before your competitors do
We connect your internal data with external signals — search trends, social behaviour, cultural shifts — to build one clear view of your audience, with strategic recommendations attached.
Deliverable: insight framework + recommendations deckInsight
Know what your people want before they tell you
Research design and delivery combining behavioural signals, market data and qual context — not just findings, but a strategy brief on what to do with them.
Deliverable: research report + strategy brief& Effectiveness
Prove what's working — and fix what isn't
A measurement framework that ties your spend to what your audience actually does — built with your team, left as a reporting template you'll use every week.
Deliverable: framework document + reporting templateNot sure where to start? A Signals Audit is a 2-week review of your audience signals and intelligence gaps — a low-risk first step that often points straight to the opportunity.
About
For 18+ years I decoded the ever-changing behaviour of people at the platforms that shaped it, Google, YouTube and TikTok. I made sense of the data, added the human lens, and taught brands how to act on it to grow their audiences and their profits. Now I work platform-agnostic, surfacing what your audience is really doing and what it means for your brand.
Jenny Fernandez, Founder · formerly Head of Research & Insights, TikTok · Head of Consumer Research & Data Insights EMEA, Google
Your audience is already
telling you what they want.
Are you listening?
First conversation is free — no pitch, no jargon. Just a clear look at where the signal opportunity sits for your brand.
Start the conversationOr email directly: jenny@explorainsights.io