Innovative Data
Strategy & Insights
Know your customers through data
Overwhelmed by data but starved for insights?
We get it. At Explora Insights, we bring the expertise of 16+ years working at Google helping brands and agencies understand customers better through data.
We combine your proprietary data with powerful search and social signals to better understand your customers - leveraging the power of machine learning and AI.
Data-Driven Insights
Uncover emerging trends Stay ahead of the curve with early warnings on what your customers crave next
Decode shifts in drivers Navigate the ever-evolving landscape of customer preferences and values
Personalize at scale Craft targeted campaigns that resonate deeply with your audience.
Optimize product roadmaps Develop products your customers will love, before they even ask
Capabilities
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Data Strategy
We develop Data & AI strategies to surface valuable insights about your customers by:
Distilling the critical business questions your customer data can answer
Mapping out your customer propriety data, navigate first-party cookie future
Developing innovative data methodologies and identifying new value-driving data sources
Evaluating AI potential to address customer challenges
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Data Insights
We curate data-driven research to deepen your customer connections by :
Decoding millions of search and social signals to surface AI-powered ‘aha’ customer insights
Translating customer behaviors into actionable insights for your marketing strategies and product roadmaps
Understanding the ‘why’ behind the ‘what’ through cultural context explorations
Building simple compelling stories through data-driven insights
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Data Culture
We empower your teams to use data-driven insights for a customer-centric approach to decision making by:
Diagnosing how insights travel though your teams
Making customer insights data accessible throughout your organisation with data products and plans
Upskilling teams on how to act on data driven insights
Developing resources and training plans for analysts
Services
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First-party data mapping and audience strategy
(1-3 weeks)
Get a diagnosis of your first-party data assets and pinpoint the gaps. Identify how insights travel through your organisation and areas to improve data-driven decision making.
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Research & Insights Reports
(2-4 weeks)
Understand your customers' needs and motivations through our data-driven insights reports. We’ll dig deep into your chosen topic blending machine learning, behavioral psychology, and cultural insights to reveal trends, shifting behaviors, and actionable strategies to connect deeper with your customers and fuel growth.
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Insights Sprint
(Upto 1 week)
Unleash customer insights for your next brief or campaign with our rapid insight sprints. We use the power of data-driven insights to quickly uncover hidden customer trends, identify key opportunities and develop actionable recommendations.